コード MB23-02
系列 系列:I. English Studies
授業科目 メディア?コミュニケーション入門1 B
副題 (Introduction to Media Studies)
副専攻 M3
担当者 KRAKOWER M.
単位 2
期?曜時 後期 水3
対象学年 1(A)?2年
特記事項

学習目標
 Same as 1A
授業概要
 Same as 1A
テキスト
 Same as 1A
参考文献?課題図書
 Same as 1A
受講生への要望
 Same as 1A
評価方法
 Same as 1A
授業計画
1.Why Media Studies?
2.Different Communication Models
3.Media-induced rituals
4.Elitist and populist views of culture and mass media
5.Looking at popular culture
6.Media imperialism
7.Advertising and consumer culture; Why “we are what we can buy”
8.Persuasion techniques in advertisements
9.Emotional appeals in advertisements
10.Critical issues regarding advertisement
11.What is newsworthy; concepts of hard news
12.Core values in U.S. journalism
13.Media's role as agenda-setters
14.Concentration of ownership
15.An overview of Media Studies
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